Modular Chair Concept ︎︎︎
Aluminium Extrusion Frame:
What if a chair could morph, adapting effortlessly to the needs of it’s environment?
Dining chair, occasional chair or even a decorative piece, the simple frame and quick screw release system make possible an almost limitless range of configurations.
Together, the unadorned aesthetic and carefully considered ergonomics invite interpration while remaining functional.
︎︎︎Client: Personal
Aluminium Extrusion Frame:
What if a chair could morph, adapting effortlessly to the needs of it’s environment?
Dining chair, occasional chair or even a decorative piece, the simple frame and quick screw release system make possible an almost limitless range of configurations.
Together, the unadorned aesthetic and carefully considered ergonomics invite interpration while remaining functional.
︎︎︎Client: Personal
October 2022
REEBOK FLOATRIDE 4 ︎︎︎
Alternative Shoe Box Design:
More than just a container, this alternative take on a shoe box mirrors both the construction and ethos of shoes themselves. Physically and visually ‘light’, the layered translucency of the box embodies the shoe.
Constructed without glue, the form takes shape through a simple yet carefully considered interlocking of flat sheets. A box and a bag in one, it becomes a walking advertisment.
︎︎︎Client: Personal
Alternative Shoe Box Design:
More than just a container, this alternative take on a shoe box mirrors both the construction and ethos of shoes themselves. Physically and visually ‘light’, the layered translucency of the box embodies the shoe.
Constructed without glue, the form takes shape through a simple yet carefully considered interlocking of flat sheets. A box and a bag in one, it becomes a walking advertisment.
︎︎︎Client: Personal
August 2022
Spier Light Art Website ︎︎︎
Design in collaboration with Tiffany Schouw and Dale Lawrance.
Under the creative direction of Dale Lawrence. Identity by Hoick.
︎︎︎Studio: Hoick
︎︎︎Client: Alara x Bkm
https://bkm.alaraworld.com/
Design in collaboration with Tiffany Schouw and Dale Lawrance.
Under the creative direction of Dale Lawrence. Identity by Hoick.
︎︎︎Studio: Hoick
︎︎︎Client: Alara x Bkm
https://bkm.alaraworld.com/
April 2025
FOOD WASTE PROJECT ︎︎︎
Interactive website design concept:
Approximately one third of all food production in South Africa goes to waste, a country in which roughly 30% of people go hungry.
Initially greeted by the seemingly lifeless paragraphs of data, users uncover various animations (visually representing the data) as they drag their cursor over the text. Using imagery, text and various effects, the animations seek to give life to the largly silant issue.
︎︎︎Client: Personal
Interactive website design concept:
Approximately one third of all food production in South Africa goes to waste, a country in which roughly 30% of people go hungry.
Initially greeted by the seemingly lifeless paragraphs of data, users uncover various animations (visually representing the data) as they drag their cursor over the text. Using imagery, text and various effects, the animations seek to give life to the largly silant issue.
︎︎︎Client: Personal
Feburay 2022
Spier Light Art Website ︎︎︎
Design in collaboration with Tiffany schouw and Dale Lawrance.
Under the creative direction of Dale Lawrence. Identity by Hoick.
︎︎︎Studio: Hoick
︎︎︎Client: Spier Light Art
https://www.spierlightart.co.za/
Design in collaboration with Tiffany schouw and Dale Lawrance.
Under the creative direction of Dale Lawrence. Identity by Hoick.
︎︎︎Studio: Hoick
︎︎︎Client: Spier Light Art
https://www.spierlightart.co.za/
April 2025
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